Although the term CRM is now synonymous with software it is a concept that has been utilized for decades by companies that operate customer centric policies. It basically involves the processes and methodologies employed in managing the relationships between the company and the customer
The term CRM stands for Customer Relationship Management. But what is CRM?
The simplest explanation for a CRM system is that it allows businesses to manage business relationships and the data and information associated with those relationships. A CRM system is built around people and relationships; which is at the core of successful business.
Most commercial CRM systems are expensive to buy and manage. The cloud based solutions typically charge a per user fee dependent on the modules in use. But SuiteCRM is different. SuiteCRM is ‘open source’ and therefore the software is FREE.
SuiteCRM allows businesses to manage business relationships and the data and information associated with them. You can store customer and prospect contact information, accounts, leads, and sales opportunities in one central location, and in the cloud so the information is accessible by many, in real time.
The 5 key components of SuiteCRM are:
- Marketing – Leads, Campaigns, Email Campaigns
- Sales – Opportunities, Quotes, Sales Order
- Support – Cases, FAQs, Insights
- Inventory – Products, Services, Invoices, Vendors, Purchase Orders,
- Projects – Projects, Tasks, Milestones
SuiteCRM is fully cloud based which means you access it by means of a browser. And that means you can access vital information at any time and on any device. Whether you use Windows, Mac, Android, Linux, Desktop, Tablet or Phone; it’s all good for SuiteCRM.
SuiteCRM has a brand new interface that lends itself to multiple devices.
It works just like a mobile responsive website but with the awesome power of a mySQL database.
SuiteCRM shows you a complete history of your relationship with leads and customers. In their contact record you’ll find their personal information, notes you’ve written, and emails and calls you’ve exchanged with them. And if you’ve attached a file, sent them a quote, or engaged with them in any other way, you’ll find it there too, so that you can learn about them faster and take action sooner.
It’s Programmable, Customizable, User Friendly and Immensely Powerful. It can also work directly with your website
You know that customers are fickle creatures. They want to be looked after, nurtured, and made to feel special. A typical customer’s basic instinct is to be loyal. It’s like any relationship. It may not be everything you want but it’s familiar and comfortable. But just like a relationship, if you ignore and neglect your customers, they may get a roving eye… and your competitors are always out there trying to snap them up.
There is nothing quite like SuiteCRM