What Is Customer Relationship Management?

CRM, or Customer Relationship Management Software is a tool that empowers you and your sales team to have successful interactions and communication with customers, prospects, suppliers and business partners, leading to increased sales revenues, marketing return on investment and business productivity.

CRM operates at the heart of your business, using people, processes and technology to gain insights into customer and prospect behaviour, opening the door to improved customer service, and identifying new cross‐sell and upsell opportunities. It also helps you streamline your sales and marketing processes, and drives informed decision making throughout your organization.

The Benefits

Everyone across every industry benefits – customers, partners, organizations and their employees. Sales, marketing, customer service and management reap the biggest rewards, no matter the industry, size of company, or whether you’re a business to consumer (B2C), business to business (B2B) or channel focused organization.